Jay Wheeler × We Can It
LVF
La Voz Favorita
The album and the world tour, printed on cans and put in every hand.
01 · The Idea
LVF.
In every hand.
Every night.
Water, reframed as media. Each can carries the album, the voice, and a doorway to the tour: something fans hold from backstage to the front row.
The artwork shows Jay behind a broken sword, lit by a rainbow. The title means "the favorite voice". Our cans carry that same feeling.
02 · The Cans
Two waters.
One voice.
Every can always carries the JAY WHEELER name, the LVF mark, and the signature scribble.
Formats
- 12oz Sleek
- 12oz Regular
- 16oz
Water
- Purified / Still
- Alkaline
- Sparkling
Print & timing
- Labeled — 2–3 wks
- Digital — 4–8 wks
- Offset — 10–12 wks first order, 3–4 wks reorders
Material
- 100% aluminum
- Infinitely recyclable
— · Activation editions
One album.
A can for every moment.
Same soul, different skins. Each activation point gets its own edition.
Download can designs (PDF)Still · Purified
Fan zones & front-of-house
Sparkling · Prisma
VIP lounges & press days
VIP · Numbered
Meet & greet gift cans
Chase Edition
Merch table collectibles
Backstage · Crew
Green room & crew catering
03 · The Scan
One scan.
The whole world tour.
A dynamic QR on every can, re-pointable without a reprint as the campaign evolves.
- ●Dynamic QR — re-point anytime, no reprint
- ●Scan reporting — see where and when fans engage
- ●Opt-in fan capture — build the list, respectfully
LVF
Jay Wheeler
LVF World Tour
Dates to be announced
Get notified first →
04 · On Tour
Where the
cans live.
LVF World Tour · dates to be announced. Wherever the show goes, the cans go with it.
- 01
Backstage & green room
Branded still and sparkling, chilled and ready for Jay and his guests.
- 02
Crew catering
Hydration for the people who build the show every night.
- 03
Front-of-house bars
Every fan's hand holds the LVF mark.
- 04
Fan zones
Photo-ready cans that travel home and onto feeds.
- 05
Press days
A tangible piece of La Voz Favorita on every table.
— · Concept · In the streets
Hand to hand.
City to city.
Street teams putting LVF in fans' hands, from San Juan, where it all began, to the world.
San Juan
Back home, Old San Juan
Miami
Ocean Drive at dusk
Ciudad de México
Zócalo, after dark
Madrid
Gran Vía, late night
Illustrative concept imagery. Tour dates and cities to be announced.
05 · Merch Table
Every can is
a chase can.
Limited collectible editions sold or bundled at merch tables: holographic runs, numbered sets, and city-by-city drops once dates are announced.
06 · VIP
For the ones who
sing every word.
Meet & greet gift cans
A keepsake handed over with the moment.
Numbered collector sets
Boxed, numbered, made to be kept on a shelf.
Sparkling for VIP lounges
The sparkling edition, poured exclusively for VIP.
07 · Sustainability
Infinitely
recyclable.
100% aluminum cans, recyclable again and again without losing quality. A better choice than single-use plastic bottles, for the tour and for the fans.
08 · How it works
From idea
to ice-cold.
Step 1
Design
We build the can around the LVF artwork.
Step 2
QR
Dynamic QR wired to tour, music, socials, merch, VIP.
Step 3
Proof in 48h
Digital proof in your inbox within 48 hours.
Step 4
Print & deliver chilled
Produced in our Medley, FL plant and delivered cold.